Lewis Ellis on Beyond the Boardroom podcast with Aleksandra King: the truth behind his viral Lord Sugar tattoo and OnlyFans PR stunt. Lewis, founder of Hustle Marketing, discusses his decision to quit alcohol after 17 years and his radical approach to business growth. He candidly describes The Apprentice environment as a "prison" and alleges producer "sabotage". Learn his strategy for using controversy to grab attention and how he leverages continuous learning (flying planes, German, Thai boxing) to fuel his entrepreneurial drive.